London 2012 Olympic Logo. Bloody Hell!

By Mark Kaufman
God save the Queen!  Bloody Hell! I just got wind of the newly unveiled London 2012 Olympic logo. I do not know what to say, except that people of all sorts will be talking about this for many, many years to come. Apparently there is quite a fire storm of controversy in the UK about this. I really do have to look and think about this a bit. Is it bloody awful (Yes, I am talking with a cockney accent whilst I type), but am I missing something? Is it way beyond my tiny designer mind? I don’t want to sound like Prince Charles with his traditional English country gentleman design sense, but I am absolutely stunned that this logo is so appallingly bad. Is it constructivist? Is it broken? Is it amateurish in it’s execution?  Is it faintly (or overtly) Fascistic? How can something so odd come out of a country with such a bold and innovative design ethos? As compared to the exciting things going on in design, and architecture for the Beijing Olympics this is truly a sad day. Where is  the Village Green Preservation Society when you need it?