Logo Campaign: Bye Bye Vilsack

By Mark Kaufman
I was planning on getting to the Tom Vilsack for President logo down the line, but since he has dropped out of the race today, I am stepping up to the plate and talking about it before people forget all about the former Iowa governor. Unfortunately for Mr. Vilsack the most memorable thing about him and his campaign was his logo! Again I am not the first to say it, but it is reminiscent of V for Vendetta, or the old sci-fi television series V. Although it is different, it is bold it does use a beautiful typeface, that typeface choice is a little too close to Fascist Italian or Soviet propaganda for comfort. While it does stand out, it stands out in a bad way, it seems like there was a staffer or consultant well versed in design, but totally, absolutely unschooled in political history. On another note, the letterspacing on the logo is terrible. Take a look at the A + C in Vilsack? How am I going to trust you if you can’t do that right? Anyway, Vilsack is toast. Maybe the V stands for VEEP?